An Evolutionary Product
When Brandon Gramse set out to create his ideal pool cue holder, he went through nearly 30 different design revisions before landing on the final E Grip design. Since every redesign was better than the last, the E Grip had a clearly defined path of improvement. It seemed only natural to call the product the E Grip, with the “E” standing for Evolution. The E Grip is the natural evolution of pool cue holders and it only gets better from here.